Case Studies
Hitting the Back of the Net in Tech: Salford City FC’s Digital Transformation
- Salford City
The Challenge.
Salford City Football Club (Salford FC), based in Greater Manchester and competing in League Two, found itself facing significant challenges in upgrading their stadium infrastructure. Despite remaining at their home ground, the Peninsula Stadium, limited investment had been made in ground facilities.
This lack of modernization hindered efforts to professionalize catering, ticketing, and media operations. Additionally, the absence of robust connectivity posed barriers to implementing a cashless system, essential for enhancing fan experience and operational efficiency.
Salford City
The Solution
IPEX stepped in with a comprehensive solution to address Salford FC’s infrastructure and connectivity needs. Leveraging our expertise, IPEX deployed an array of Ubiquiti Wi-Fi access points and conducted extensive network enhancements. Key components of the solution included:
Network Enhancements
Installation of additional cabling, fibre modules, and patch cables throughout the stadium to ensure seamless connectivity and bolster the network’s resilience.
WiFi Integration
Deployment of advanced Ubiquiti Wi-Fi access points to provide reliable and high-speed internet coverage across the stadium.
Cashless System Transaction
Facilitation of the transition to a fully cashless operation, aligning with Salford FC’s goal of delivering a superior fan experience.
The Results
The impact of IPEX’s solution was immediate and profound, bringing about significant improvements in Salford FC’s operations and fan experience. Key outcomes included:
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Successful Cashless Implementation
Salford FC successfully implemented their cashless system, with card payments accounting for 66% of revenue during the initial phase. Subsequent matches saw zero issues with the new system, validating its effectiveness
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Enhanced Connectivity
The upgraded network infrastructure provided reliable and high-speed connectivity, enabling professionalization of catering, ticketing, and media operations.
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Future-Ready Stadium
With plans for public Wi-Fi and improved mobile and data services, Salford FC is poised to further enhance connectivity, positioning the club as a leader in technological innovation within the football community.
